Marketing and Communications Specialist * 5 month contract * £200 per day (£42,000 per annum) * Role based in Waltham Forest, London, E4
This role is working for a company that provide consulting, advice, training and development and project management to schools, local authorities and on behalf of central government. They are a leading education support and improvement service and are looking for a Marketing and Communications Specialist to join their team in Waltham Forest, London.
Duties for the role will include:
* Ensure all promotional, below-the-line activity is in support of the company's goals and objectives - both financially and in support of the brand proposition
* Devise, implement and monitor the success of below-the-line activities, especially in respect of ongoing sales
* Manage campaigns across diverse channels to ensure they are delivered on time and within budget
* Liaise with external media, advertising and design agencies to produce promotional collateral and campaigns
* Implement high profile promotional activity with key partner companies taking full ownership of the off-line communication mix
* Manage and monitor current promotion processes and review their effectiveness with regards to price, proposition and sales
* Close involvement in the new products to ensure promotional activity supports new initiatives
* Organisation of promotional events from conceptualisation, sourcing, overseeing production, promotional visuals, invitations and seating plans
* Ensure promotional activity remains within budget and is reported on a specified basis
* Understand the brands positioning and how specific products or services reflect it
* Identify communication objectives and strategies to achieve them
* Analyse Return on Investment and the effectiveness of a brands marketing campaigns, comparing against competitors activity
* Work with key business heads to plan a campaign calendar and take into account leverage around company events and seasonal/promotional activity
Skills & Experience required:
* Candidates must have experience in Marketing Communications with an emphasis on below-the-line activity
* Ideally we are looking for a graduate in Marketing or Business
* Analytical with an ability to interpret financial and business data and model the impact on sales of any promotion undertaken
* Able to plan and organise multiple activities and relationships
* Excellent project management skills
* Excellent relationship and networking skills
* Good communication skills both written and verbal
* Consumer focused
* A creative, innovative thinker, able to adapt a wide range of promotional tools and techniques to the needs of the brand
Vacancy Summary
- Job Type
- Contract
- Location
- London
- Start Date
- ASAP
- Duration
- 5 months
- Salary
- 45000
- Ref No:
- 107103-SC-HQ00031720
- Date Advertised
- 11 Mar 2009
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